Stefanie Mager Brand Consulting provides for expert advice in brands and brand communication.

We have emerged a recruitment marketing training for the State Institute for Teacher Training and School Development (LI). The LI ensures the continuous education of teachers and the quality of schools and teaching throughout the city state of Hamburg. In Germany, “shortage of teachers” has become a buzzword. According to the federal statistical office, the gap between required and existing teachers will double in the next five years. Hamburg’s 900 educational institutions may now start to outline their versatile assets and benefits to onboard the active dialoge and recruit fitting professionals, dedicated to ensure the continued top-training of meanwhile 200k pupils.

Not new: Creating and performing a brand innovation AC with a focus on entrepreneurship and marketing. Moderating versatile professions gathering to work on an all new topic and case, this time: Business economists, computer scientists, a literary professional, a geologist, marketers, a logistician, industrial designers and a psychologist. New: We were meeting for the first time – and only online from Albania, Bosnia, China, Colombia, France, Germany, India, Iran, Kosovo, Malaysia, Nigeria, Russia, South Africa, Sweden, Turkey and the Ukraine. We introduced and used a shared workspace my colleague David Dumont had created with Zoom, Google Docs, Drive and Hangouts… plus aimed to create a personal atmosphere. It was astounding how much everyone learned from each other in two days. Ngozichukwu Mbakamma from Nigeria said: “Amazing. I was glad to be a part!” The AC demanded a high and persevering degree of mindfulness, but Corona, you could not tame those teams’ success!

Sharing views with successful, congenial people is smart and inspiring. That´s why Stefanie regularly invites customers or experts, like the marketing strategist Thorsten Stradt, into her lectures for Brand Management students of the „Brand University“ in Hamburg - whether it be on- or offline. Thank you for your support, dear Thorsten!

It was exciting to collaborate with the ambitious colleagues of Landor, Hamburg, who supported Dialog Insurance, member of the Generali Group, to make the extension and digitization of their B2B services visible. The new, category-unique, repeatedly rewarded design shows the strength of visual communication: To make complex topics more graspable. Thank you for a great brand management task to Andreas Gruss and colleagues, as well as to the team of Dialog.

Stefanie Mager is happy to having contributed to the development of the corporate brand Visable. Visable is both: A long-established company and a part of the platform economy: Part of Visable is « Wer liefert was », Germany’s, Austria’s and Switzerland’s leading B2B marketplace. Further internationalization and a growing portfolio of online marketing services laid the foundation for a common addressor, enabling medium-sized enterprises to become more visible online throughout Europe. Thank you to the team around Doreen Schlicht and Michael Schimming.